L’Oreal Paris has agreed to partner with one of Mexico’s most prominent media personalities, Martha Debayle, as the new face for Excellence Creme Pro-Keratine Hair Color. TV and print advertising campaigns featuring Debayle begin running next month, and appear across the United States and Mexico in both English and Spanish. Debayle joins an all-star roster of notable Latina women representing L’Oreal Paris, including Jennifer Lopez and Eva Longoria. The formulation of this at-home hair coloring system, which comes in 43 shades, features an exclusive keratin complex to reinforce hair’s inner structure to recreate the soft, silky texture of healthy, younger hair. It is available in at mass, food and drug retailers nationwide for a suggested retail price of $8.99.

“We are proud to have Martha Debayle as the newest member of the L’Oreal Paris family,” says President of L’Oreal Paris, Karen Fondu. “Martha is quite an accomplished woman – a successful television and radio personality and entrepreneur, she is an inspiration among Hispanic women and truly embodies the modern Latina living in the United States.”

Born in Nicaragua, Debayle moved to Long Island, New York at a very young age where she lived the first 11 years of her life and then moved to Mexico City with her family. Since the early 90’s, Debayle has built a strong presence within the Mexican media landscape as a television host within the nation’s top broadcast networks and as an on-air expert for Televisa. In 2000, she founded BBMundo, a multimedia company that provides comprehensive advice and editorial content on women’s health, pregnancy and fertility, child development and general parenting advice. Today, BBMundo has become a reliable resource within the Mexican mom community. Most recently, Debayle has gained notoriety through her popular radio talk show on W Radio.

“Looking good allows me to feel my best and take on the world. My hair is my favorite feature, so I can’t compromise when it comes to my color,” says Debayle. “I love the empowering nature of L’Oreal Paris hair color and adore how this hair color collection fits into and enhances my multi-faceted life.”